Printed Material (Campaign Toolkit)
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This page is part of the Campaign Toolkit.
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Printed materials can give your campaign a visual identity and personality. The power of the printed word coupled with eye-catching photographs and graphics can attract attention and interest, and provoke reactions and activity. The kinds of materials you can choose might include:
- Leaflets
- Posters
- Newsletters and magazines
- Stickers
- Brochures and Manifestos
- Letter-heads and compliment slips
Leaflets should be eye-catching and simple. If going through doors, remember they are competing with every local pizza outfit, minicab firm and window cleaner. If you're lucky you have the time between the doormat and the bin to attract the reader's attention.
Posters can be displayed in supporters' windows, cars, in the shop windows of supportive local traders, on trees, or on sandwich boards.
Newsletters and magazines can be expensive to produce and distribute, but can contribute to the corporate identity of your campaign.
Written material should be crisp, easy to read and simple to understand - the style should be more the Sun than the New Statesman!
Create a corporate identity, with the same logos, typefaces and colours used throughout all materials - so that people can identify your materials easily.
Stickers are cheap to produce and easy to distribute, but get the kind that don't ruin peoples' clothes.
Always include a 'response mechanism' - a hotline number, email address, or tear-off and return slip.
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